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Our Ingredients
No Compromise™ Baby Care
What does “clean” mean to us? It means we created an entirely new
standard for safety, because it’s the right thing to do for our kids and
our planet. We started by banning over 2,000 potentially harmful
ingredients from our formulas. To give you context, the United States
bans a mere 12 ingredients (!) from skincare, and the European Union
bans 1376. Once we kicked out all the bad stuff, we used our rigorously
tested clean ingredients to create scientifically backed, nurturing,
extra-pure formulas—no fluff, no fillers, no confusion.
Built for Babies. Designed for You.
Squalane skincare origins
Other sources of squalane
Squalene is what’s in babies’ skin at birth, and it’s also found in
other animals and plants. While squalene is an amazing substance in our
bodies, it’s also notoriously unstable—but when it’s hydrogenated into
squalane, it becomes a much more stable molecule that can be used in skincare. (Squalene, squalane—we
know, it’s confusing!) In the first half of the 20th century, squalane
in cosmetics was derived from shark liver. Not sustainable, and definitely not cruelty-free.
Squalane
in skincare can also come from olives, but because of crop variability
and impurities from the olive oil refining process, the quality of
olive-derived squalane can be unpredictable. Neither of these sourcing
methods is up to our standards—ethically, environmentally, or
professionally. So we set out to reinvent squalane.
Science-backed skincare for the whole family
sustainable
Who we are?
The vernix is baby’s first built-in moisturizer—the best protection Mother Nature can give. This creamy substance creates a powerful natural moisture barrier for newborns’ skin in the first few hours after birth, and it’s rich with ultra-hydrating molecule squalene.
Mother Nature’s best
Powered by Moisturizing Squalane™
The vernix is baby’s first built-in moisturizer—the best protection Mother Nature can give. This creamy substance creates a powerful natural moisture barrier for newborns’ skin in the first few hours after birth, and it’s rich with ultra-hydrating molecule squalene.
That squalene is key to keeping skin safe, nourishing and supporting delicate skin when it needs it the most. But after the protective vernix absorbs, your baby’s skin needs a little extra love and care. That’s where squalane comes in.
We Love Our Clients
We are very fortunate to have formed excellent
partnerships with many of our clients.
Team Of Highly Skilled
We are very fortunate to have formed excellent partnerships with many of our clients.
Abdul Khalek
CEO & FounderVera Duncan
ProducerMichella Ore
DeveloperOur store
123 Fake St.
Toronto, Canada
Mon - Fri, 10am - 9pm
Saturday, 11am - 9pm
Sunday, 11am - 5pm